Just how are you keeping pace with the impulsive, adventurous, demanding and tech-savvy GenNext traveler?
This segment of traveling consumers cannot be bound by convention. Hence, standard packages don’t excite them.
These consumers are more likely to lap up offers that fit their requirement of ‘self-creating experiences on the go’ across various points of their journey — at the online travel site, while at the check-in kiosk at the airport, or while flipping through the inflight magazine.
- How do you gauge what the GenNext traveler is looking for?
- How can you engage with them and offer them the right offer at the right place and at the right time?
- How do you ensure revenue creation while you are engaging and making the offers?