WiderÃ¸e Airlines is the largest regional airline in Scandinavia. This is their 2012 advertising campaign aimed at the Norwegian domestic market. It became a global viral hit, with a half a million hits on YouTube within a few weeks and was the only travel company to make it into the Adweek Top 10 of 2012.
"This sublime ad for a regional Norwegian airline will take you places. It has gorgeous scenery, fantastic acting, a tantalizingly slow build and enchanted payoff." Adweek, 2012.
What do you think of 2012’s best airline advert? What’s your favourite airline advertising campaign? Let me know your thoughts.