Virgin America have sneakily launched a new website in beta along with a redesigned boarding pass.
Virgin America hope that their new website will streamline the booking process, making it more intuitive as to where users book from.
The beta site is open to the public and partners of the airline have been informed.
Virgin America says: “We make getting there fun. Why shouldn’t booking be fun too? With playful avatars, a sleek simple design, mood-lit inspired colors and a cheeky sense of humor, we’re the life of the airline industry website party.”
The website is much cleaner looking and less cluttered, featuring big boxes and colourful avatars.
You can take a look around Virgin America’s new website yourself at beta.virginamerica.com