The travel and hospitality industry is a rapidly growing Customer Centric Business. For organizations like Airlines, Hotels, Cruise lines and TMC’s, the need to know and uniquely identify their valued customers is a Business imperative which helps them optimize their operations and increase the impact of their marketing strategies, ultimately keeping them ahead of the competition.
In the whitepaper, InterGlobe Technologies aims to help organizations to unlock valuable insights by identifying true customer value using a combination of analytics and creativity.
IGT wants to share their expertise on:
- How to deal with typical customer challenges for an organization
- How to implement a Unified Customer Database
- How to identify major contributing factors to customer value
- How to calculate customer value using IGT’s model