United safety video mirrors Hollywood blockbuster

United Airlines are trying their hardest to break away from the generic safety video by attempting to create something which mirrors a Hollywood Blockbuster.

Safety videos have become the latest way in which airlines have shown new depths of creativity in trying to market their brand. Virgin America recently invested an excessive amount of money, and effort into their latest safety video. Roping in American director Jon M.Chu (Step Up 2, Step Up 3D) and a team of established choreographers, producers and dance stars.

What do you make of United Airlines latest marketing attempt? Will airline safety videos always be boring, despite their best efforts?

AirXperience Europe 2014