United Airlines hasn’t been the top performing airline this year in terms of percentage of cancelled flights, on-time arrivals, mishandled bags, or denied boardings. In fact, United ranks 10th place in overall customer service. However, its investments in its MileagePlus loyalty program, customer service, Boeing 787 Dreamliners, and environmental achievements has earned the airline great recognition in 2013.
Here is the (long) list of honors and awards United has received for this year:
- Readers of Global Traveler chose MileagePlus as the “Best Frequent-Flyer Program”. The “Hall of Fame” honor was given to United.
- “Best Frequent-Flyer Bonus Program”
- The United MileagePlus Chase Club Card was awarded “Best Credit Card” and “Best Credit Card Rewards Program”
- The United MileagePlus Explorer Chase Card was awarded “Best Frequent-Flyer Affinity Credit Card Redemptions”
- Readers of Business Traveler chose MileagePlus as the “Best Frequent-Flyer Program” and United as the “Bets Airline for North American Travel”
- Readers of Premier Traveler chose MileagePlus as the “Best Domestic Frequent-Flyer Program” and United as the “Best 787 Layout”
- Air Transport World magazine selected United as the “Gold Eco-Airline of the Year” for its Eco-Skies program
- MileagePlus was named the best domestic airline loyalty program by Kiplinger’s Personal Finance’s 2013
- Ranked among the top airlines for best economy-class flight experience by USA Today-sponsored “10 Best Reader’s Choice Travel Awards”
- Business Traveller China Awards’ “Best American Airline Serving China” (9th consecutive year)
- Business Traveller’s Asia-Pacific’s “Best North American Airline” (13th consecutive year)
- Northern Ireland Travel and Tourism Awards 2013 “Best International Airline” (7th consecutive year)
What a great way to end the year!
Although other airlines are performing better overall, I think they should take some tips from United’s award-winning MileagePlus loyalty program. These awards are great indicators of how customers are increasing their confidence in United. And by continuing to invest in fly-friendly improvements, United is also bettering its Customer Relationship Management (CRM).
What are your experiences with airline loyalty programs? Let us know below!
To read the original article, click here.
Interested in the airlines industry? You should join us in Miami this May for AirXperience Americas.