Social responsibility is now woven into airlines and most large companies operations, especially with the collapse of the economy and tough economic times, more social awareness and charity exposure. But what about the acts of kindness that sometimes get overlooked? Mango rewarded customers acts of kindness in 2011 in their kindness month for their 5th birthday. Rewards included flight tickets for nominations from customers. I've done a little research and here are some of the acts of kindness from airlines that caught my eye.
A Delta employee received this letter and made this happen for a younger customer, making his flight and his day.
In January 2011 a pilot for Southwest Airlines held a plane from leaving for 12 minutes to wait for a Grandfather rushing to see his Grandson who was dying in hospital. âThey can't go anywhere without me and I wasn't going anywhere without you.'
Monarch are fully on board with kindness to customers. I read that lucky Monarch customers received British strawberries and cream at check in before hopping on their flight in aid of the Wimbledon final with Andy Murray. They also launched the Monarch Foundation last month. "The Monarch Foundation, an important new initiative which will enable the Group and its 3,000 employees to make a more effective commitment to the charitable sector and the wider communities in which the Group operates."
The example I have concentrated on is Monarch making flying fun again. They invited schools across the country to nominate themselves and their pupils for a chance to get a free fun flight to various places in Europe. See the video of Monarch's competition and fun flight here.
JetBlue operate number of initiatives to maintain their standard of social kindness. JetBlue has extended its pledge to rebuild New York with a commitment to build three playgrounds during 2013 in areas impacted by Hurricane Sandy.
They also launched their Soar with Reading program, an award-winning summer literacy initiative that places age-appropriate books in the hands of children in underserved areas. The JetBlue initiative is in partnership with Random House Children’s Books and Magic Tree House author Mary Pope Osborne, with the debut of a new website, jetblue.com/SoarWithReading, which offers free downloadable resources for families including Magic Tree House Soar with Reading Passport Activity Booklets, games, interactive reading lists, expert advice for keeping kids engaged in reading.
Tony Fernandes (AirAsia)
Last but not least is Tony Fernandes of AirAsia. Tony Fernandes is Chairman at Queens Park Rangers football club and this lucky fan caught Tony at a very good timeâ¦
What do you think? How important are these acts of kindness to companies and individuals like those mentioned? I hope you enjoyed the stories! There must be countless acts of kindness I and others haven't mentioned? I'd love to hear from you, leave me a comment below.
Find out which of these companies you can expect to see at our World Low Cost Airlines Congress 2013, follow the banner below.