Ben Baldanza joined Spirit, the largest Ultra Low Cost Carrier in the United States, Latin America and the Caribbean, in January 2005 as their President and Chief Operating Officer. In May 2006, Mr. Baldanza was promoted to President and Chief Executive Officer at which time he was also appointed to the board of directors.
Baldanza has over twenty-five years of airline related experience. Prior to joining Spirit, he served as Senior Vice President of Marketing and Planning at US Airways, where he was responsible for route planning, scheduling, pricing and revenue management, marketing, sales, cargo, distribution, and the international division.
Ben spoke at the Aviation Festival Americas 2015, and you can now download his presentation slides from the event, where he presented a keynote address on maintaining low prices in a highly regulated, highly competitive and highly taxed environment.
Prior to US Airways, Baldanza served as Managing Director and Chief Operating Officer of Grupo Taca, an airline group based in Latin America and held various management positions at Continental Airlines, Northwest Airlines and American Airlines.
Baldanza holds a Bachelor of Arts degree in economics from Syracuse University and a Master of Public Affairs, specializing in transportation and economics, from Princeton University.
Download his presentation to learn more about:
- Only charging what’s crucial
- Smart and effective branding and advertising
- The power and importance of transparency
- How to offer WiFi without raising fares
From new business and revenue models to new technologies, the Aviation Festival Americas is the event for airline executives to learn all they need to know about revenue in one place. This year’s event will take place May 24-25 at the Hilton Miami Downtown.