When it comes to digital display advertising, marketers tend to be divided in two camps. Some hail new technologies and formats while others doubt efficiencies and impact. However, in the heated debate, marketers forget that it’s no longer about retargeting or display advertising – the focus is on relevancy, personalisation and the shopping experience.
Download this case study by the Global Aviation Festival sponsors Sociomantic to find out how L’TUR, a German last-minute travel agency, employed programmatic display and data to elevate its personalised marketing strategy.
From this case study you will learn about:
- Data Usage in Practice
- Booking Curve
- Performance Change Following Campaign Segmentation
- The Data of the Future