How does Ryanair plan to ‘change the world of online travel’?

Ryanair are about to launch a digital innovation hub, named Ryanair Labs, in a bid to improve customer experience, and change online travel.

The start-up venture will initially need around 200 staff, of whom will fill various different positions. Some of these areas will include marketing, media, design and software development. The business will be based in Dublin, and plans to have all slots filled by December.

In an interview with Marketing Week, Kenny Jacobs, chief marketing officer, said;

“I’m really excited by user generated content. So if you’re travelling to Lanzarote, I would love to provide a platform where you tell us about your experience and share that with other customers, whether they’re Ryanair customers or not. I think that makes it more engaging. You can indicate what type of content you’re interested in and we can serve that up on the website and in CRM. Content is really powerful, people like to consume it, they like to create it themselves and they like to share it. That is one of the trends that we’ll follow. ”

This type of user-generated content, which Jacobs speaks off, has become particularly  important in recent years, with websites such as Tripadvisor becoming increasingly popular.

The head of communications for Ryanair, Robin Kelly, says: “Ryanair changed air travel in Europe forever – now we want to change the world of online travel and we’re going to do that through Ryanair Labs. We’re seeking to hire the best of the best to reimagine the online travel sector.”

Will Ryanair be able to change the world of online travel by letting the passengers take over? Or is this risky business for the airline who have never before tried such a venture?

(Picture: HalfManHalfApe) 

We’ll be discussing how to improve the passenger experience with some of the biggest low cost airlines from around the world at our World Low Cost Airlines Congress in September. One of our speakers will also include Ryanair’s Kenny Jacobs. Follow the banner below to find out more.

World Low Cost Airlines Congress