Ryanair hope new partnership with PayPal will increase their international sales

Ryanair have announced that they are now joining hands with international e-commerce business, PayPal, in a bid to expand the variety of ways customers can purchase their tickets through the website.

Europe’s biggest low cost airline have under gone a series of changes since their Chief Executive, Michael O’Leary, launched the ‘Always Getting Better’ plan in March of this year. The airlines Chief Marketing Officer, Kenny Jacobs, said the aim was to ‘become as liked as we are useful’. The new plan would therefore try to combat anything the customers didn’t like, in order to improve their overall image.

PayPal, who currently have over ‘152 million active accounts across the world’, base their success on the way in which they are able to ease the method of online payments, as well as increasing security. Their Vice President for Global Operations Europe, Middle East and Africa, Louise Phelan, has said;

“Ryanair revolutionised low fare air travel in Europe. As the pioneer of faster, safer online payments, PayPal is delighted to help Ryanair develop its customer experience by making it even easier and quicker for travellers to book and pay for their flights online. With our 152 million active accounts across the world, we’re also making it easier for businesses such as Ryanair to expand their international sales.”

Ryanair’s Chief Marketing Officer, Kenny Jacobs, also revealed why the new partnership was so important in the airline moving forward;

“Millions of European consumers use PayPal on a daily basis and as Europe’s biggest airline, Ryanair is pleased to launch our new partnership, offering our 86m customers even more ways to book and pay for Europe’s lowest air fares on the Ryanair.com website.

Our partnership with PayPal is the latest element of our Always Getting Better programme and our commitment to the continued improvement of our customer experience, and follows the introduction of allocated seating, a free second carry-on bag, reduced fees, a new website, a new app and mobile boarding passes and our Ryanair Family Extra service. We will next unveil our tailored business product, as we continue to offer so much more than just the lowest fares.”

If you would like to hear more from Kenny Jacobs, then join him at our World Low Cost Airline Congress, on the 16th and 17th September. Hear his insights, and comparisons from his own retail background and understand what the key challenges will be in overhauling Ryanair’s ultra low cost model.

World Low Cost Airlines Congress

(Photograph: Flickr: Daniel Kowalczyk)