Royal Brunei Airlines: To be or not to be in the alliance


Brunei, located in the centre of Southeast Asia, is the gateway to the island of Borneo and ASEAN market of 600 million.

Its national carrier, Royal Brunei Airlines faces competition regionally from other carriers including Singapore Airlines, Thai Airways, Malaysia Airways, Garuda Indonesia, Cebu Pacific Airways and many more.

Royal Brunei Airlines currently faces the alliance dilemma where the membership fees combined with cost accounts for some 80-85% of the additional revenues that membership will bring.

Click here to download a presentation by Dermot Mannion, CEO of Royal Brunei Airlines at the Aviation Outlook Asia 2013 which covers:

  • The alliance dilemma
  • Alliance or bilateral partnership
  • The spectrum of airline co-operation
  • Global air traffic: diverse business models
  • RB short-haul codeshare partners
  • RB long haul challenge

Dermot Mannion will once again be speaking at the Aviation Outlook Asia 2014 on the Expansion of LCCs across Asia – How to get passengers to travel with you. Join us on 28 – 29 October 2014 at Suntec International Convention & Exhibition Centre, Singapore .

With an unblemished 6 year track record, the 7th Annual Aviation Outlook Asia is the region’s only truly strategic gathering of senior airline executives from Asia Pacific and the Middle East to discuss and debate the best strategies to capitalise on the world’s hottest growth market. Joining Aviation Outlook Asia guarantees a C-level networking platform to explore new ideas, learn best practice and develop new and existing partnerships in the region.