Blue Sky has partnered with travel intelligence company, Skift to offer our readers exclusive access to a report that covers the Rise of the Millennial Traveller. For a limited time, receive complimentary access to a 33-page analysis.
With Millennials expected to soon surpass Boomers in overall travel spending, hotels, booking sites and destination marketing organizations are retooling their product, branding, business models and communication methods. Here’s what they should prepare for:
- What are the factors underpinning the motivations of Millennial travellers?
- Understand the value Millennials place on social media and review sites
- What does “The Independent Social Traveller” mean?
Skift is a travel business intelligence and insights company trusted by travel industry executives worldwide. Published twice a month, Skift Trends Reports provide proprietary insights and deep competitive analysis of emerging trends in the industry, covering essential topics like the Rise of Mobile Booking and the Sharing Economy. Find out more about Skift here.