Richard Branson: ‘BA had to respond to Virgin in order to compete’

In an exclusive interview with Richard Branson, Bloomberg’s Cory Johnson, uncovers the necessary criteria that needs to be met in order for an airline to achieve huge success.

Branson reflects back at a time when the industry had a very limited market, meaning quality took a nose dive. He discusses why it’s so important for there to be a large market of competitors, in order to maintain a high level of imagination and standard, and so that one big company doesn’t monopolise the sector.

Find us on Google+