Who says “pre-flight safety demonstration” is boring?

When was the last time you paid attention to a pre-flight safety demonstration?

How many times have you been on a plane where nobody is watching the safety demonstration?

Virgin America has recently released a very different in-flight safety video on its social channels that reached more than 7 million views on YouTube.

Combined with a catchy tune, well-choreographed dance moves and humor in it, the airline has successfully created one very engaging video.

Positive customer experience drives loyalty and increase revenue. In a parity world, no longer able to compete by having the best service, product or price alone, Airlines need to find new ways to reach their customers – and keep them.

Hear more from airline companies about their strategies to leverage on customer experience to drive business growth. Join us in the upcoming AirXperience Asia 2014! Contact us at aries.calonzo@terrapinn.com or call +65 6322 2319 for more info.