Heineken: Departure Roulette

Heineken’s departure roulette campaign is part of the “Legends” campaign which has been running since 2010. The question posed here is would you drop everything?

Yeah but would you seriously? I’m not sure I would and neither do most of the people they asked. However, some of JFK’s passengers took the risk and pressed the button on the departure roulette board, giving them a new destination effective immediately.

Excuses included work, family visits and even a bachelor party declined the offer.

What do you think? Would you press the button?