Growing Malaysia Airlines’ market share in Asia despite the current uncertain market landscape

With many new entrants, especially LCCs, into the airlines industry in Asia, competition has increased over the years. Full-service airlines are losing much of their market share to LCCs, which offer lower ticket prices. Click here to download a presentation by Duncan Bureau, Senior Vice President Sales & Distribution, Malaysia Airlines, on their strategies they’re employing to increase Malaysia Airlines’ market share in Asia despite current uncertain market landscape.

Malaysia Airlines started in 1937 when the Malayan Airways was registered in Malaya. The airline has been through many changes in name and image, until in 1966, in recognition of its potential, the Government of Malaysia and Singapore jointly acquired majority control of the airline and named it the Malaysia-Singapore Airlines (MSA) the following year. National aspirations lead to the restructure of MSA in early 1971, and this gave rise to Malaysian Airline System (MAS) in 1972. It became a public listed company in 1985, with shares quoted on the Kuala Lumpur Stock Exchange.

Aviation Outlook Asia 2013 is Asia's C-level conference for the world's most dynamic aviation market. It congregates the region's full-service and legacy airlines to learn from regional and global players and discuss new business strategies to thrive in Asia's aviation industry. Be part of an unparalleled networking platform where best practices are shared, new ideas are explored and partnerships are established!

Held for the 6th year, this event will host over 300 aviation attendees, including emerging aviation giants in the regions of Southeast Asia, Indochina and North Asia. Key executives from international airlines will also be here to look for solutions to drive business growth and continue prospering in the Asian market.

Do you provide a product or solution which helps to propel the Asian aviation industry forward? Do you want to showcase your product or solution to 300 aviation attendees? If so, contact Francesca McKee at +65 6322 2325 or to find out more on how you can leverage on this opportunity to reach out to these leaders in the aviation space in Asia