Epteca Provides a Personalized Customer Journey on Ground and at 33,000 Feet

Lufthansa Systems is to expand its partner network to their BoardConnect inflight entertainment solution with the Epteca offering and platform. Airlines can now offer truly personalized and contextualized services.

 Zug – October 24, 2016 – Epteca announced today that it is expanding its marketplace ecosystem to Lufthansa Systems BoardConnect inflight entertainment system (IFE), creating a game-changing platform for a highly customized customer-journey experience.

The new partnership between Epteca and Lufthansa Systems BoardConnect will enable airlines and brands to take context marketing and personlized customer service to a whole new level. BoardConnect is an IFE platform which enables passengers to stream content to their own tablets or smartphones during a flight.

Epteca creates new customer experiences, as well as revenue opportunities, by responding to the needs of the customer journey prior, during and after travel in a highly relevant and contextual manner. With this latest enhancement to the BoardConnect onboard platform and IFEC solution, Lufthansa Systems and Epteca are now poised to provide travelers with a highly sophisticated level of service along with revolutionary omni-channel e-tailing also at 33,000 feet.

“We are pleased to welcome Epteca platform to our partner network enabling airlines to further monetize the traveler journey both on ground and inflight” said Norbert Müller, Senior Vice President BoardConnect at Lufthansa Systems.

Using personalized concierge-style communications, the Epteca platform can provide highly relevant information, along with tailored goods and services which will satisfy customers’ individual needs. For example, should a customer realize to have forgotten to bring a rain coat for London while looking at the weather forecast from his or her seat, the traveler can go to the “Forgotten anything?” section, and order one. The merchandise will be delivered on arrival at the airport. This added service will go a long way in creating a very satisfied customer.

Bojan Jokic, CEO of Epteca, added, “Since 2013, Epteca has been inviting travel and airline companies, as well as retail brands and vendors, to rethink the entire customer journey. By building our unique platform and curating the right brands with the right products and services, we have created frictionless commerce and a contextual marketing ecosystem – benefiting partners, brands and customers at all stages of the journey. Offering a truly personalized customer experience – even on-board a flight, together with a great solution from BoardConnect – is a natural next step, meeting customers’ individual needs from the comfort of their seat”.


About Epteca – http://www.epteca.com

Epteca is the pioneer of context marketing in the world of merchandising of branded products and ancillary services within the aviation and travel industry, a USD 280 billion market. The unique end-to-end platform with predictive algorithms matches customers context and intent, creating new service opportunities while enhancing the customer experience in all the phases of their journey. Since 2013, Epteca has been working with over 60 leading travel and consumer brands helping engage and inspire their customers with contextual, highly relevant and timely information and offerings. Epteca can accurately anticipate not only what customers require, but also what they are likely to want or do during their trip. Epteca delivers on what until now has been an elusive dream: the right offering, presented to the right customer, at the right place and the right time – guaranteed.

Epteca GmbH
Bojan Jokic, Co-founder & CEO
Peter Ingwersen, CMO
Tel.: +45 2513 7799
E-mail: pin@epteca.com