It’s the question all competitors are wanting to know: How did Easyjet successfully boost their revenue? According to chief executive Carol McCall, all it took was allocated seating.
Low cost airline Easyjet, have successfully boosted their income so far this year, with a 8.5% growth in business passengers, ahead of overall passenger growth of 4%. The airline recorded a pre-tax loss of £53m for the six months to 31 March, against a £61m loss a year earlier, and are continuing to flourish,the last four years for instance, have seen the company make a 44 % in the number of business passengers.
So how exactly have Easyjet managed to achieve such success within their revenue. Their chief executive Carolyn McCall told BBC’s Radio 4 that the airline was now regaining its competitive edge, and in doing so, was taking business travellers from “legacy carriers such as Air France, Lufthansa and British Airways – “I think allocated seating has been the single most popular thing we’ve ever done with our passengers and it’s definitely taken a barrier away from people who would never have tried us before, particularly business travellers.”
It would appear the future remains bright for Easyjet, the Financial Times confirmed in their latest report that 47 polled investment analysts covering Easyjet advised that the company will outperform the market.