Download: Connecting through Africa – Jean Luc Grillet – Emirates

On 25th October 1985, Emirates flew its first routes out of Dubai with just two aircraft—a leased Boeing 737 and an Airbus 300 B4. Then as now, our goal was quality, not quantity, and in the years since taking those first small steps onto the regional travel scene, Emirates has evolved into a globally influential travel and tourism conglomerate known the world over for our commitment to the highest standards of quality in every aspect of our business.

Though wholly owned by the Government of Dubai, Emirates has grown in scale and stature not through protectionism but through competition—competition with the ever-growing number of international carriers that take advantage of Dubai's open-skies policy. Not only do we support that policy, but we see it as vital to maintaining our identity and our competitiveness. After making its initial start-up investment, the Government of Dubai saw fit to treat Emirates as a wholly independent business entity, and today we are thriving because of it. The airline has recorded an annual profit in every year since its third in operation.

Continuing our explosive growth while continually striving to provide the best service in the industry is the secret of Emirates' success. The airline’s business includes:

  • An award-winning international cargo division
  • A full-fledged destination management and leisure division
  • An airline IT developer.

Emirates flies to three destinations in South Africa – Cape Town, Durban and Johannesburg – bringing visitors straight to the heart of the country's world-famous culture and majestic scenery. Mr Jean Luc Grillet was a keynote speaker at last years Africa Rail conference and exhibition. The contents of the presentation are as follows:


Emirates in Africa
•In 1986, Cairo became Emirates first destination in Africa
•26 years later Emirates serves (only?) 21 destinations across the continent
•All destinations served with a mix of long haul aircrafts only starting from the A330-200 to A380.
•The continent is also served by purely Cargo flights both scheduled and unscheduled.
•The 2 latest destinations opened were Lusaka and Harare on the 1st of February 2012 with 5 weekly frequencies as a start to become daily as from the 1st of October.
•In total Emirates operate more than 300 flights weekly to African continent.

Emirates Strategy in Africa
A priority on frequencies rather than on the number of served destinations. A priority for profitable destination in order to guarantee the long term sustainability of our routes. Non stop flights whenever possible. Daily flights as soon as possible. Development of capacity and frequencies only based on profitability.

>Download the presentation

We hope this content gives you good insight into Emirates connecting through Africa and we hope to see you at Africa Rail in June 2013.

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