Download: Brand Rejuvenation -George Reeleder – Athena Aviation



Athena Aviation is an airline consulting firm that provides consulting services across the aviation spectrum to management, Boards, investors and governments.
Our team is made up exclusively of former airline managers who draw on unrivalled line management experience to make recommendations we are prepared to deliver against.
We offer a tailor-made solution to your problems and opportunities, with airline experts in every continent. We are passionate about making a positive difference to the business of our clients.
Now well into our third year of operation, the team averages over 20 years of line management experience in world-class airlines spanning British Airways, Lufthansa, easyJet and Vueling.
The team has worked for Low Cost Carriers (LCCs) and Full Service Carriers (FSCs), started airlines and restructured airlines in distress.
Because we have first hand insight of what works, our interventions are high impact and yield results, fast.

What is an airline brand?
An airline brand is essentially the sum of the
experiences that passengers have when they
fly with that carrier

Why did AC update its branding?
•Post bankruptcy, new business model
•Merger with CP
•Staff morale
•12 years since refresh
•New fleet
•Automation and self-serve
•New product (IFE), seats and interior revamp
•CEO led


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We hope this content gives you good insight intoBrand Rejuvenation and we hope to see you at Aviation Outlook Africa in June 2013.

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