Download Banyan Tree Case Study: Determine the rising opportunities with Asia’s growing affluence

Michael Lee, Director, Planning at Banyan Tree Hotels & Resorts spoke at the Travel Distribution World Asia 2013.

Download the presentation here

In this presentation, we will learn

  • Overview of Banyan Tree’s overall brand positioning
  • Understand how Banyan Tree position itself to the rising Asia affluence
  • Assess the five stages of what Banyan Tree utilize to retain its Asian customers

Download the presentation here

Travel Distribution World Asia 2014 provides a premier platform for travel leaders looking to gain insights into the strategy, innovation and technology driving the profitability and growth of the Asian travel industry. It will be taking place from the 18-19 February 2014. If you are interested in sponsorship opportunities, please contact Francesca at (65) 6322 2325 or email at Alternatively, you may download the sponsorship brochure here