Breaking the Mold with Dynamic Pricing

Airlines continue to strive to be true retailers – adopt the passenger-centric view and sell their products how they want and to whom they want. Leading brands such as Tesco, Amazon and H&M do this …

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Travel marketing: how to avoid traveller frustration

How can the right travel marketing strategy help avoid traveller frustration? Today’s travel marketers face immense pressure – constantly challenged by shareholders and management to increase capacity, grow sales, and build customer loyalty amidst a highly-competitive …