British Airways’ most imaginative billboard ever

British Airways have come up with a great idea for a billboard…

“Courtesy of a little digital magic, the young man in this poster really does know when it’s a British Airways plane. And that really is the actual flight number and where it’s flying in from.”

But HOW?! I have no idea. But it’s cool and imaginative. Well done BA.

The video billboard is coming to Piccadilly Circus in London soon.

What do you think? And any ideas on how they do it? Sensor, timings?