Beyond bots and robots: exploring the unrealized potential of cognitive computing in the travel industry

Many travel executives understand that cognitive computing has the power to transform their industry. However, even the most advanced travel companies are only making initial forays into cognitive computing by experimenting with chat-bots and robots – a good starting point for much greater cognitive opportunities.

Based on a survey of over 300 travel and transportation executives across 14 countries, the IBM Institute for Business Value developed a vision for the industry’s cognitive future and a set of recommendations for realizing that vision. The findings discovered that, after aligning cognitive priorities with core strategic objectives, travel companies can embrace their organizations’ data complexities to generate cognitive insights, deliver those insights to frontline staff and apply lessons from cognitive-ready travel leaders.

These actions can help travel companies create cognitive programs that augment human decision making with real-time insights, in a system that learns and improves over time. Cognitive can help improve the travel experience, streamline travel operations – or do both.

Read the executive report, Beyond Bots and Robots, to gain a clear vision into how your airline can benefit from leveraging cognitive computing across your enterprise.

Aviation Festival 2017 Blog Post No 1 Beyond Bots and Robosts


Learn more about IBM’s work with airlines at