Carriers are competing to pamper their premium passengers by adding luxury twists to cabins and lounges. In recent weeks, a number of carriers have made big strides by launching high-end products and services that set a new passenger experience benchmark.
Etihad is one, among many airlines, leading the race to upgrade its premium travel experience. For example, The Residence by Etihad, the first ever three-room onboard apartment, complete with a personal butler and access to a fully serviced lobby, displays evidence of their huge investment in premium products. The battle for premium passengers is most certainly on.
There are many other examples of such luxury among the premium carriers. For example, Qatar Airways offers a first class product on the A380 to make its business class cabin the best of its kind in the industry, Emirates offers its own First Class Private Suites, and Singapore Airlines offers high-end experience what it calls an “exclusive sanctuary in the sky”.
This battle will result in large-scale investment and a push for personalisation as well as customisation in next decade. That will also be a good news for Original equipment manufacturers and suppliers to introduce improved adaptable interior products.
Etihad Airways will be speaking about their world-class products and services at this year’s Asia Aviation Festival. To find out more about this event, click here.
Author: Phu Nguyen