A significant new global study compares airline passenger experience scores
Passenger experience surveys are an important and familiar tool in the global airline industry, but typically, they focus on the physical aspects of the travel experience by measuring factors like seat comfort, in-flight entertainment, and cabin amenities.
The IBM Travel Experience Index, however, is a first-of-a-kind study which focuses on how digital factors influence the travel experience today. The index scores passengers’ digital interactions with airlines, their service experiences with airline employees, and airlines’ capabilities across channels of communication.
The study, conducted by the IBM Institute for Business Value, summarizes the findings of travelers who flew on airlines across the globe and evaluated each airline using a multi-faceted, consistent, and disciplined approach.
Watch the video and read the report that reveal the results of the IBM Travel Experience Index, drawing into sharp relief the strengths, weaknesses, and key differences between airlines of all segments and regions. Some of the findings may surprise you.
Interested in your airline’s results?
Request a private briefing about your airline’s results on the IBM Travel Experience Index by contacting IBM’s airline industry experts.
Visit us at ibm.com/travel