What should an airline CIO's know about big data?
Data exists anywhere – the Web, social media, text messages, videos, images, infographics, audio… And as for other industries, it offers a huge opportunity to airlines looking to understand their customers, personalise offerings and grow revenues.
Years of legacy data already exists inside and outside of your existing systems. But until it's properly harnessed, it's just 1s and 0s. Harnessing it is a major challenge, but also a major opportunity.
We've put together this e-book looking at first steps towards a data harnessing strategy. There will be more to follow, but I hope you find this first chapter interesting and useful.
Enjoy, and let us know what you think!