Air New Zealand China launch love campaign

Air New Zealand China launch their new campaign “Love is a journey”.

The video involves three Chinese couples explaining what they think love is. The ad is quite heart warming, showing a softer side to Chinese people, in particular, the men.

Air New Zealand put the question, ‘Is the journey of love always picture perfect?’ to the couples and asked them to answer honestly.

What do you think of Air New Zealand’s launch at entering the Chinese market?

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