Paysafe has launched another ultra-safe online payment option: Paysafecash allows e-Commerce merchants to access new customer groups.
For millions of consumers worldwide, cash remains their preferred payment option because it is still perceived as the safest way to pay. Most people don’t really trust credit cards if paying online as they feel uncomfortable when transmitting their bank or credit card details. These cash paying shoppers represent a massive growth potential for online merchants worldwide.
Paysafecash is a new alternative cash payment solution and has been specifically designed to serve the sizeable number of online shoppers from the e-commerce segments around the world, such as travel, ticketing and retail. Using Paysafecash, a product or service can be ordered online and paid directly in cash at the nearest Paysafecash payment point by scanning a QR/barcode.
Contrary to popular belief that all online goods are purchased using credit or debit cards or other digital methods, latest market data indicates that around two billion adults in the world are still unbanked. Even in highly developed regions such as the European Union, 130 million people do not have sufficient access to bank services to participate in e-Commerce and 68% of transactions are still paid for using cash.
TRUE GROWTH DRIVER FOR DIGITAL SHOPPING
Udo Müller, paysafecard’s CEO, believes Paysafecash has the potential to drive millions of additional shoppers online representing a true growth driver for digital shopping and online retailers. “Every day in the news we read about fraud and data breaches. On top of that, there are still significant tranches of our global population who remain unbanked. So we know there is a substantial need to provide a flexible and safe online cash solution to help both consumers and retailers overcome these hurdles.”
Müller continued: “When developing Paysafecash, we wanted to create a pioneering cash solution that challenged other digital payment products out there and Paysafecash offers some truly unique features such as being the only cash solution that can be used to load funds into digital wallets. This is another industry first for Paysafe and reinforces our track record of challenging the status quo to meet the unmet payment needs of both consumers and retailers.”
LIVE IN 17 COUNTRIES
Paysafecash is already live and proving popular amongst shoppers in 17 countries including Austria, France, Spain, Italy, Portugal, Hungary, the UK and Canada. Plans are underway to extend its availability in 27 markets, including the US, by the end of the year.
For more information about Paysafecash visit www.paysafecash.com/airretailshow2018