If there’s one aspect of airlines’ customer acquisition efforts where they’re clearly failing to seize market share, its mobile customer bookings. Mobile conversion rates on carriers’ branded websites and apps are averaging roughly one fifth of their desktop conversion rates.
With smartphone and tablet use estimated to account for 30-50% of traffic to airline websites in 2016, airlines are poised to see their mobile conversion rates – and, increasingly, their overall direct bookings – slump even lower. In order to help maximize customer lifetime value, airlines need to deliver a fully-optimized booking experience to travelers across every channel and device. To learn more about how airlines are able to use a mobile-centric approach to drive customers through the direct booking channel, see below for the full Mobile Booking Revolution infographic or contact us at www.everymundo.com.