Travel Tech explained through Emojis

In Ancillary Revenue, Low Cost Airlines, Passenger Experience, social media, Technology and IT, travel, Yield Management by Martyn McMurrayLeave a Comment

When it comes to going from Point A to Point B and enjoying a holiday or jet setting for business, there is a lot that goes into getting you to your destination. Especially now, when airlines and hotels in particular are doing all that they can to stay afloat and be profitable. This has given way to an increasingly sophisticated space that’s more tech dependent than ever before.

This has also made a complex industry become even more intricate.  With technical jargon and catchphrases abound, even the most-seasoned marketers can sometimes be left scratching their heads. In order to make this ecosystem easier to comprehend, Yieldr have produced a helpful guide using the communication of today which is of course EMOJIS!

Click here to download the full glossary of Travel Tech terms..enjoy!

Yieldr will be hosting a thought leadership session at the 13th annual Global Aviation Festival, 7th-9th September in London.

Yieldr’s adaptive programmatic platform (APP) empowers social, mobile and online display media buyers.
Its agile algorithmic decisioning and predictive optimization engine captures and activates users through prospecting and remarketing campaigns. Yieldr offers its Paas solution and consultancy to agency media traders and in-house performance marketers.

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