What is the future for Malaysia Airlines? This is a question which has been echoed around the world ever since the airline faced two tragic incidents in March and July this year. Any future moves made by the company have been closely watch by those in the aviation industry, whilst many have advised the company on their next best move. In light of this, the airline have announced that they have been forced to slash their work force by a third, resulting in a loss of 6,000 jobs. So is this because the airline can see an end? Or, is it a strategic move in securing the airline’s future?
Say Malaysia Airlines out loud, and there will be an instant connotation which encapsulates fear. To add to the problem, if the airline face any minor mechanical problems, as all airlines do, it will make international news and the negative discourse connects the world back to the tragedies that previously took place. If that wasn’t enough, then lets take a look at the huge social media platform – Twitter. The few passengers that are now travelling with the company are posting photos of themselves sat on empty planes, embedding this idea that the airline is something to stay clear of. So what happens when all the odds are against you? Well, as it stands, Malaysia Airlines remain determined to manoeuvre around these obstacles.
In addition to the slash in the work force, the state have announced that they will now take full ownership of its flag carrier. Future plans also include a new chief executive, who will be introduced next year. Long haul routes will also be scrapped in the airlines hope of recovery.
Managing director for Khazanah Nasional, the state investment company, that now have 100 per cent ownership of the airline, has said; “The combination of measures announced will enable our national airline to be revived. Success is by no means guaranteed – while it is imperative that MAS [Malaysia Airlines] as a critical enabler in national development is revived, public accountability for the use of the funds mean that it cannot be renewed at any cost.”