Ryanair have launched a stripped back business class ticket, in order to continue in their ‘Always Getting Better’ plan.
The new ‘business plus’ tickets, which will start from £59.99, in comparison to the normal £19.99, will allow extra baggage allowance, in addition to ‘premium seats’, and the ability to pass through the fast track security lanes at airports.
The CMO, for the airline, Kenny Jacobs said; ‘We won’t be introducing a blue curtain. Customers haven’t asked us for the high business fares and facilities, they just want a bit of flexibility and a better schedule. The schedule is very oriented around business travellers: places like Madrid, Milan and Barcelona have three times daily returns, so they can travel there that morning and come back the same day.’
If you would like to hear more from Kenny Jacobs, then join him at our World Low Cost Airline Congress, on the 16th and 17th September. Hear his insights, and comparisons from his own retail background and understand what the key challenges will be in overhauling Ryanair’s ultra low cost model.