Qantas have incorporated their name into your everyday purchase, in a bid to push customer loyalty

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Australian airline, Qantas have taken their loyalty scheme even further this week, with the launch of Qantas Mall. The new online Mall allows members to earn Qantas Points when shopping in Australian and international stores.

Lesley Grant, CEO, of Qantas Loyalty has said; “What started as the Qantas Frequent Flyer program has grown significantly in the past few years, to include a lot of new ways to earn points and entirely new programs like Qantas Cash, Qantas Golf, aQuireand Qantas epiQure” said Lesley Grant, CEO of Qantas Loyalty. We have a really straightforward goal of being the best loyalty program in the world and helping members better understand the program as it grows is key to that. That’s what is designed to do.”

UBS have reported that the Qantas loyalty programme has made the airline, before interest and tax, $272 million for the 2013-14 financial year.

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