Top 11 online marketing initiatives by airports & airlines in Asia

In Airlines, Airports, Asia, Featured on App, Low Cost Airlines, social media, Technology and IT by Christine Lee1 Comment

Top 11 online marketing initiatives by  airports & airlines in Asia

From developing viral videos on Youtube to utilizing social influencers, this list of airlines and airports were able to integrate unique ideas with their services and stand out from competitors

With smartphone users worldwide totaling 1.75 billion in 2014, online communication channels such as social networks and websites are key in reaching out to and engaging travelers. We are in the age where consumers are able to receive and send out information at a simple click of a button. Without interesting online campaigns to capture and retain loyal customers, organizations find themselves at the losing end compared to competitors, where they are unable to reap the benefits of positive word-of-mouth and gain brand advocates. This eBook summarizes the top 11 online marketing initiatives carried out by airlines and airports in the Asia Pacific region.

Download the eBook now and share it with your team

If you have any thoughts or comments about who should also be included in this list, or would like to share your perspectives on the outlook and challenges faced by airports and airlines in Asia Pacific, contact me at christine.lee@terrapinn.com

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