KLM have launched their latest marketing campaign, which involves the popular concept of the ‘selfie’.
The airline have asked the general public to film a 20 second video of themselves, whilst rotating clockwise in their city. The idea is that they capture not only themselves but their favourite geographical spot. The campaign has been launched globally, and the winner of the competition will win the ultimate prize of 2 five-stop around the world tickets.
KLM are not the only airline to have used a selfie campaign to market themselves. Turkish airlines were recently announced as the most watched advert on YouTube, after their selfie campaign currently stands at 137, 421, 078 views.