Richard Branson: ‘BA had to respond to Virgin in order to compete’

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In an exclusive interview with Richard Branson, Bloomberg’s Cory Johnson, uncovers the necessary criteria that needs to be met in order for an airline to achieve huge success.

Branson reflects back at a time when the industry had a very limited market, meaning quality took a nose dive. He discusses why it’s so important for there to be a large market of competitors, in order to maintain a high level of imagination and standard, and so that one big company doesn’t monopolise the sector.

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