Airline merchandising has forever transformed the industry. It has been a boon in revenue for airlines that have historically operated on razor-thin margins, and a strategy for airlines to compete for customers by separating themselves from their competition.
Most importantly, merchandising has fundamentally shifted the airline marketplace, giving consumers more choices and options than they have ever had when shopping for air travel. And this is only just the beginning.
Reading the whitepaper will give you more information on:
- Airline merchandising
- Reward programs
- Customer retention
- New ways to keep customers happy
- The direction the airline industry is heading
- The part technology has to play