American Cancer Society’s mission is to eliminate cancer “as a major health problem by preventing cancer, saving lives, diminishing suffering from cancer, through research, education, advocacy, and service.” Delta Air Lines is an avid supporter of the non-profit organization.
The carrier will be holding fundraising events at more than 100 airports around the world to generate $1.3 million to help fund cancer research. Modeled after the organization’s signature Relay for Life event, Delta will be observing its 5th annual Day of Hope on May 8th. On May 9th, Delta employees will participate in a Jet Drag event. Teams will have to pull a Boeing 757 aircraft 20 feet in the fastest time.
Delta also supports American Cancer Society’s mission through its SkyWish donation program, which began in 2005. The program offers passengers and employees the opportunity to donate frequent flyer miles to people with cancer and their families for travel to and from cancer-related treatment. To amplify its support, airline will also be holding public online auctions this August.
People like to see companies act on social responsibility. With these efforts, it’s no surprise that Delta was named to FORTUNE magazine’s top 50 Most Admired Companies this year. It has also been awarded the Distinguished Corporate Achievement award and the Pinnacle Award by American Cancer Society.
Do you commend Delta for its community service? Should other airlines participate in something similar? Share your thoughts with us!