Virgin Atlantic is testing Google Glass as part of the check in process.
The airline is bringing back the glamour to flying and improving customer service for Virgin Atlantic passengers in a trial taking place at Heathrow Airport.
Concierge staff in the airline’s Upper Class Wing will be using Google Glass and other wearable technology to deliver the industry’s most high tech and personalised customer service yet.
Virgin Atlantic conducted a major study of 10,000 airline passengers across the World on the future of air travel. They found the number of people travelling by plane had increased dramatically, yet the passenger experience had “lessened”. As a result, the airline are working on new ways they can improve the experience using innovative thinking and the technology now available to us.
Working with SITA, Virgin Atlantic is the first airline to test the technology on passengers. The staff will be wearing the tech from the beginning of the passengers journey using data provided to them to update passengers on:
- Latest flight information
- Local weather and destination weather
- Local events
- They can also translate foreign language information
In the future, the tech could also tell staff more about their passengers, for example, dietary requirements.
Dave Bulman, Virgin Atlantic’s IT Director said, “By being the first in the industry to test how Google Glass and other wearable technology can improve customer experience, we’re upholding Virgin Atlantic’s long tradition of shaking things up and putting innovation at the heart of the flying experience.”
This is a great example of an airline moving forward with technology in an attempt to improve the passenger experience. What do you think?