http://www.cntraveler.com/daily-traveler/2012/02/first-class-flight-amenity-kits-american-airlines-united-virgin

Top First-Class Amenity Kits

In Airlines, customers, Passenger Experience by Lena Yang2 Comments

The luxury of travelling first-class has its perks, of course. Passengers are comfortable, receive personal service, and have a sense of prestige. Everything about flying first-class should be pleasant, even small details such as amenity kits. Not only are these kits an essential part of the flying experience, they also promote the airline’s image and the branded goods itself. Therefore, it’s important for airlines to select quality products. First-class passengers aren’t looking for Colgate toothpaste – they expect something better.

So, which airline ranks on top for best first class amenity kits?

British Airways

http://www.ausbt.com.au/travel-tip-putting-together-a-go-anywhere-medicine-kitThe Anya Hindmarch-designed bag includes a D.R. Harris & Co. toothbrush, an adjustable eye mask, cozy cotton socks, and Ren cosmetic products.

Emirates 

http://www.cntraveler.com/daily-traveler/2012/02/first-class-flight-amenity-kits-american-airlines-united-virgin_slideshow_item7_8

Emirates A380 planes have a shower onboard, so bath products are necessary. Kits include Bulgari products, but other products vary based on gender.

Cathay Pacific

http://www.ausbt.com.au/cathay-pacific-s-new-first-class-amenity-kits-sleep-suit

The latest first-class amenity kits are designed differently for men and women. For men, the bag is designed by Ermenegildo Zegna, and skincare products are from Acca Kappa. For women, the bag is designed by Trussardi, and skincare products are from Aesop. Sleep suits are also included as part of these kits.

Qantas

http://www.cntraveler.com/daily-traveler/2012/02/first-class-flight-amenity-kits-american-airlines-united-virgin

Qantas also varies its kit based on gender. Women get a clutch like bag, while men get a fold-out travel bag. Skincare products are provided by Payot Paris.

Virgin Atlantic

http://www.cntraveler.com/daily-traveler/2012/02/first-class-flight-amenity-kits-american-airlines-united-virgin_slideshow_item5_6

Amenity kits include typical items, but “Sleep Suits” (pajamas) are provided on overnight flights.

You can also read more here.

What do you think? What are your favorite amenity kits? Let us know!

Interested in passenger experience? Come join us in Miami this May for AirXperience Americas!

Comments

  1. Glamourous Traveller

    Really cool stuff. For me personally though, I actually like the different designer bags that these kits come in. Recent collaborations like Kate Spade for Qantas and the Bvlgari clutch for Business (Emirates) are perfect for the traveller on the go as they easily double up as beautiful clutches. I am curious though about how different the business class kits are compared to the first class ones, especially since there is a higher chance of us lay folk to travel business rather than first.
    http://instagram.com/p/d5lY0jGopa/

    1. Somewhat frequently

      I have flown both first and business on Virgin Atlantic (last year) and Cathay Pacific (about three years ago) and have not seen a difference in the kits. Virgin wins my vote for the best kit not only because of the comfy pajamas but also they give you an opportunity to use the products by professionals prior to (or after) the flight in the lounge.

Leave a Reply