How Google plans to make airfares completely transparent (Picture: Robert Scoble on flickr)

How Google plans to make airfares completely transparent

In Featured on App, Passenger Experience by lorna7 Comments

How Google plans to make airfares completely transparent (Picture: Robert Scoble)

Companies like Skyscanner and Kayak amongst others may soon be looking at competition from Google.

O’leary has apparently spilled the news that Google is working on an airfare comparison site to the Sunday Independent. With a bigger mouth than anyone at Google, he described Mountain View’s intentions to build a price shopping engine for airline tickets similar to the services the likes of Skyscanner provide.

Google, as always, has the upper hand on those comparison sites as it can act independently from the airlines it will list. Existing sites often enter into marketing agreements with airline partners in order to increase revenue. Google will only seek the data and use its standard ads on the basis that they are Google and they are basically king of the internet.

So O’Leary and Ryanair are in, sharing its ticket pricing with Google willingly. It’s unclear as to how this will actually work, whether it will display prices to a user who Googles for a certain price or airline or whether this will be built into Google now which is built into all Android devices providing up to date information on travel, weather and anything you tell it you want.

I’m sure we will find out soon… What do you think? How will this affect airlines? Will higher levels of transparency when it comes to prices help or hinder? This could start the passenger experience off smoothly for the customer. Let me know your thoughts.

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  1. Nadir Bostancioglu

    I believe this would be a game changer act, not only because it has been announced and supported by the O’Leary and Ryanair, but also the power behind it; Google brand. Google has a tendency to come and dominate the market whenever it had entered a new line of business, so a joining force of Google & Ryanair really means they would come fast and they would strike hard. For the competition sake, I hope there would be a fair fight and I believe customers would be the winner side in this clash of forces.

  2. Matt

    Uh, you do realize that Google Flight Search has been around for over 2 years, don’t you? It launched on September 13, 2011. It was the byproduct of their acquisition of ITA Software, which was kind of a big deal. You might have heard about it. Then again, maybe you didn’t.

    While O’Leary stated that they were working on something new, he might have been just as ignorant as to Google Flight Search’s existence as you seem to be.

    The only thing new here is Ryanair’s participation in an established product that hasn’t gained much traction, but then again Google hasn’t really done anything to promote it.

      1. Matt

        You’re a consumer, Cally. The author is a travel journalist, and when she states things such as “Mountain View’s intentions to build a price shopping engine for airline tickets similar to the services the likes of Skyscanner provide” when said engine has actually been in existence for over 2 years, then it shows both an alarming lack of knowledge about the industry, not to mention a shocking lack of research in to this article.

    1. Author

      Hi Matt. Thank you for your comment. I understand that flight search has been around for a while but thought it might be worth bringing up as companies like Ryanair opt in and that this might be useful to some of our readers.

      We’re always looking for new content and you seem to know quite a lot about the product. If you’d like to contribute to the blog, leave us a note and we can get in touch.

      1. Matt

        See my reply above. So basically you want me to contribute free content for you so that you can make money off of it? Sorry, but that’s not going to happen. Furthermore I have a professional reputation to maintain, and while the quality of most posts here is quite good, the lack of industry knowledge as well as the complete lack of research in to this article is just so stunning to me that I honestly don’t know if I’d want to risk that reputation by being associated with things like this.

  3. Steve.w.

    Wow. Can’t help thinking your professional reputation might be better served by you sounding a bit less like a bitter troll, Matt.

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