tigerair's new marketing plan

Tigerair’s new marketing plan

In Featured on App, Strategy by lornaLeave a Comment

tigerair's new marketing plan

Tigerair is prepapring to roll out a new marketing campaign in line with it’s new owner, Cebu Pacific.

Tiger Airways Holdings ‘entered into a strategic alliance’ with Gokongwei-led Cebu Pacific, with them acquiring 100 percent of Tigerair Philippines including the 40 percent stake of its Singaporean parent firm. The acquisition of Tiger Airways will cost $15 million.

Among the initiatives are the development of its network, enhancement of ancillary services and the upgrade of its website to make the customer experience better.

The low cost airline will continue to operate under the Tigerair brand while tapping Cebu Pacific’s website as a sales and distribution platform for all its routes. Both airlines are updating their websites and infrastructure to facilitate cross bookings.

“Having a new owner does not mean that we stop generating ideas to enhance our customers’ experience. Leveraging our partnership with Cebu Pacific, I believe that there is much more that we can do,” said Olive Ramos, Tigerair Philippines.

Eagerly waiting with baited breath Tigerair! Take a look at their website here. 

Find us on Google+

Leave a Reply