5 innovative marketing campaigns of 2013

5 innovative airline marketing campaigns of 2013

In Airlines, Featured on App, Passenger Experience by lorna2 Comments

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2013 saw some great marketing efforts from airlines. A lot of airlines have embraced new ways of getting customers attention and making the passenger experience more exciting than ever. From social media tactics to extending brand sponsorships and exposure, airlines are now one of the most marketing orientated industries out there. Which is fun for us. Here are 5 airlines who exceeded the others when it came to marketing in 2013.

Click the pictures to see the campaign. Click the picture again to get back to the blog post or click the arrow to go to the next picture.

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What do you think? More importantly, what have I missed? Do you have a campaign in mind that stood out to you last year? Leave me a comment below.

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Comments

  1. Maurice Boonen

    I think you have missed some campaigns.

    For instance:
    KLM Sponsorship of the first 3D Drive in movie at an airport (Disney’s Planes)
    Westjet’s Christmas Miracle. 35 million views on Youtube.

    1. Author
      lorna

      Thanks for your comment Maurice. I didn’t know about KLM’s sponsorship. It sounds great!

      I could’ve easily done a whole list on Christmas campaigns, there were some brilliant ones this year – Westjet included. I decided to try and choose five that spanned the year but I think you’re right, it was a fantastic campaign.

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