El Al launches low cost airline ‘Up’

In Airlines, Featured on App, Low Cost Airlines, Strategy by lornaLeave a Comment

El Al launches low cost airline ‘Up’ (Photo by Ofer Vaknin)

El Al are launching a new low cost carrier named ‘Up' which will be flying to five European destinations as of March 30th 2014.

The move is part of an adaptation to needs following the Open Skies initiated by the Ministry of Transport which opened aviation to competition.

Here's what we know:

  • Up will have 11 weekly flights to and from Tel Aviv and Berlin, Prague, Kiev and Budapest, and up to 6 weekly Larnaca flights
  • Basic one-way fare will be $69 to Prague and Budapest, and $100 to Berlin, Kiev, and Larnaca
  • The basic fare is a smart ticket that includes services, a choice of seat, luggage, and check-in. Ticket terms will be flexible at no extra charge
  • The ticket will allow passengers to take hand luggage up to 6 kilograms. There will be a $20 charge for a 23-kilogram suitcase on reservation and $40 charge at the airport
  • Choosing a seat will cost $10, and choosing a preferred seat will cost $50
  • There will be two classes and two kinds of tickets, and special handling for frequent flier members
  • UP will use 737-800 airliners with 144 regular coach seats and an upgraded Tourist Plus class with 36 seats

El Al CEO Eliezer Shakedi said. “I am convinced that this process will improve our competitiveness, widen our customer base and respond well to passenger needs, and all at reasonable prices.”

Are you convinced? Let me know what you think.

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