How can we harness social media to create greater customer engagement?
Christian Kamhaug, account manager for Gambit Hill+Knowlton Strategies, discusses lessons learned from Scandinavian Airlines.
- What the LEIA principle is and how it can enhance social relations
- How crowdsourcing can further engage customers in the product
- How to succeed in social media
Mr Kamhaug presented at last year's World Low Cost Airlines Congress. To find out who you can expect to see at this years event, follow the banner below to download the brochure.