Best airline ad of 2012: Wideroe- Grandpa’s magic trick

In Airlines, Featured Videos, Investments, Low Cost Airlines, Travel Distribution by lorna2 Comments

Widerøe Airlines is the largest regional airline in Scandinavia. This is their 2012 advertising campaign aimed at the Norwegian domestic market. It became a global viral hit, with a half a million hits on YouTube within a few weeks and was the only travel company to make it into the Adweek Top 10 of 2012.

"This sublime ad for a regional Norwegian airline will take you places. It has gorgeous scenery, fantastic acting, a tantalizingly slow build and enchanted payoff." Adweek, 2012.

What do you think of 2012’s best airline advert? What’s your favourite airline advertising campaign? Let me know your thoughts.


  1. Author

    Thanks for pointing that out Torolf! I’ve made the changes 🙂 It is a great ad.

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