Norwegian Air Shuttle's results for 2012 really cemented their position as the Nordics most consistently profitable airline. 2013 is a big year for them, already in Q1 we have seen their operating losses turn round from a loss of USD99 million to profit of USD12 million.
At the helm of this seemingly non stop all conquering airline is Mr. BjÃ¸rn Kjos, former Norwegian air force pilot then lawyer who has overseen the transformation of the airline since 2002. Mr Kjos's savvy foresight has seen Norwegian become a force to be reckoned with, even competing with domineering low cost airline Ryanair.
He has been seen as a local hero, but recently he has been allegedly demanding local labour-law reforms and has undertaken cheap foreign hiring policies that have threatened to tarnish this image.Is Mr Kjos now a ruthless business man or simply an ambitious airline CEO who is prepared to be unpopular to thrash away the continuing threat from Ryanair & Easyjet?
This is taken from an article featured in the economist, download the full version here>
Mr Kjos will be joining us as a key speaker at the World Low Cost Airlines Congress taking place at Heathrow 16-18th September, download the full brochure here>