Royal Brunei Airlines’ rebranding strategies: Brand awareness, technology and social media

In Airlines, Asia, Investments, Reports, Travel Distribution, Yield Management by Simon Crompton-ReidLeave a Comment

Royal Brunei Airlines' rebranding strategies: Brand awareness, technology and social media

Established in 1974, Royal Brunei Airlines is the flag carrier of the Sultanate of Brunei and wholly government-owned. Brunei is a sovereign state located on the north coast of the island of Borneo in Southeast Asia.

Royal Brunei Airlines has always been a boutique airline situated in an interesting and attractive location.

Click here to download a presentation by Dermot Mannion, Deputy Chairman, Royal Brunei Airlines to find out about Royal Brunei Airlines’ corporate restructuring strategies, and its approach towards rebranding and the future.

Watch the accompanying video above to find out more about the presentation.

Aviation Outlook Asia 2013 congregates the region's full-service and legacy airlines to learn from regional and global players and discuss new business strategies to thrive in Asia's aviation industry.

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